Why Organic Traffic growth is an essential metric for Link building
Websites are always looking for ways to increase traffic and get more visitors and impressions on their content. Organic traffic, where visitors reach web pages through unpaid search engine results, is especially valuable because paid results can be unreliable and unsustainable. Organic traffic is a true measure of a site versus its competitors in search engine ranking. Link building In order to maintain strong monthly traffic, taking steps to grow organic traffic to the site is an important part of a website promotion strategy.
While the content on a web page is what makes it turn up in a keyword search, the links to that content are heavily weighted to help search engines determine that it is the most relevant result for that keyword, causing it to be ranked highly in search engine results pages. Being linked to from many highly-trafficked and reputable web sites indicates that a page contains content that is satisfying to browsers. Search engines also account for the number of links to the page’s domain, so any link to your site is valuable. While it can be difficult to influence how inbound links are employed, many methods are known to increase their quantity and quality.
Creating Content Drives Traffic
One of the primary means of boosting organic traffic to a website is to produce new content regularly. A study by HubSpot found that blogging increases visitors to business websites by 55% and resulted in 97% more inbound links. Blog articles, resource pages, infographics, videos, and other web content on a variety of topics creates material for search engines to index and rank in search results for popular keywords related to those issues.
Content that comes out on a regular basis attracts visitors who will spend more time on the site and visit other pages. It also can be the subject of inbound links on other sites; the more pages available, the more traffic. As the amount of inbound links increases, it signals to the search engines that the site contains relevant results trusted around the Web.
Study and Analyze to Improve Organic Traffic
Using Alexa or Google Analytics can identify what keywords are bringing traffic to a website. If the content on the site is intended to relate to specific search terms, this can show how successful they are in their goal. If other sites with similar content are ranking higher, research what areas they excel in and where you can capitalize on opportunities they have missed. Once this gap is closed, the most common distinction made by search engines is the quality of links.
Monthly organic traffic statistics can indicate how useful link building is for your site. If organic traffic increases consistently with inbound link traffic, it is a sign that your link building strategy is yielding results.
Read Also: Advantages Of Internal Link Building
Reaching Out to Increase Referrals
Inbound links are generally on domains operated by other individuals and organizations, but that doesn’t mean they are beyond your control. Sharing links on social media can expand exponentially if users are successfully engaged and share it themselves. Meanwhile, it helps to grow mutually beneficial relationships with those who link to your content. Don’t be afraid to communicate with them. For instance, if a URL on your site has changed or more recent and relevant content has been created, suggest that they replace or add the new link on their content. This can keep your site on their reference list and lead to new inbound links, or may lead to guest blogging opportunities.
Beyond its value in driving traffic and potential customers to your website, organic traffic growth is a sign that link building is working. Monitoring organic traffic can show whether you are doing enough to promote external links and make sure that the hard work you put into site content will pay off in overall site traffic.