Best Techniques to Improve Organic SEO with Customer Reviews
In the past few years, we have noticed a shift in the customers' buying patterns and behavior when it comes to online shopping. People have started relying on their fellow customers' reviews and ratings to decide whether they should buy products from particular brands or not.
Customer review is an online marketing tool that allows businesses to share their customers' experiences about particular products and services publicly. It is definitely one of the best tips to improve organic ranking for businesses of all sizes and types.
Ask Your Customers to Share a Review
Organic SEO techniques are all about the natural ways to boost your search engine ranking and make your brand look more credible to your target audience. One way to achieve that is by collecting more and more reviews from your customers. The more reviews you have on Yelp, Google My Business profile, social media, and other websites, the more people your business will attract.
According to the Local Consumer Review Survey of 2020, 70% of customers are likely to leave a review on your website when asked. Once you know your customers are satisfied with your services, you can ask them to provide their feedback so others can know how they liked shopping with you.
Respond to Each Review Professionally
Every business gets a negative review from frustrated and unsatisfied customers at some point. It's absolutely normal, but even a single negative review can cause significant damage to your brand's image.
While there's no way you can reverse it, you can compensate for the damage by responding to this review in a professional way. For example, if a customer expresses their frustration with your product, tell them you are sorry about the inconvenience and propose an actionable solution that could compensate for their loss.
The way you respond to customers' feedback plays a vital role in improving your search engine ranking and brand's authority.
Choose the Right Review Sites
Yelp and Facebook are the most popular platforms where users can leave reviews for businesses. However, these are not the only places where your customers can leave feedback for your services. You should tap into every review website that can give your business the best exposure. For example, if you own a restaurant or a cafe, Uber Eats and Zomato are your best platforms for customer reviews. That's where your food services can attract the attention of your target audience.
If you are running a SaaS business, Capterra is your best platform to collect reviews. Most customers search for your business on Google and read the reviews listed on Google Reviews to get an idea of your services and what their fellow buyers have to say about your business. So, ask your customers to leave feedback on Google reviews.
Make it Easy for Customers to Leave Feedback
Nobody will want to fill a lengthy survey form, even if they are 100% satisfied with your services. In fact, a vast majority of customers do not even bother to leave a review. You need to convince people to share their experience working with you. So, how do you get your customers to leave feedback after they are done shopping?
First of all, thank them for trusting your brand and shopping from your store. Ask them politely to share their experience and tell them how it can benefit your business. Don't forget to share the link they should visit to leave feedback.
Make it easier for your customers to leave reviews and ratings for your services. Boost your organic ranking with customer reviews and improve your brand's image. Good Luck!