What is Click through Rate (CTR) and Why Is It Important?
A Click through Rate is the calculation of the frequency of the number of clicks on an advertisement (ad) divided by the times an ad is shown. Click through Rate is an overall view of how well an ad attracts visitors; it is the sign of whether a marketing campaign is a success. Calculating the number of people who click an ad after seeing it will determine the strengths, weaknesses, and quality of the ad. To understand how your ads are doing it is best to compare your Click through Rate to the averages in your industry.
What’s a Good CTR for Your Industry?
It is important to note that Click through Rate varies from each campaign and also each keyword. Every component of the way the ad is displayed, the ad copy, and the ranking on the results page plays an integral role in CTR. Although you may want to have a high Click through Rate, there’s not a magic number. AdWords average Click through Rate is 1.91% for search and 0.35% for display. It is important to remember that a good AdWords CTR is 4-5%+ for search and 0.5-1%+ on display.
Growing Your Business
An eCommerce company can understand the significance of sending a qualified stream of traffic to websites. eCommerce websites encompasses product search, order processing, product information, payment systems, and a lot more. It will utilize all of these functionalities to ensure your clientele can effortlessly browse your website whenever they like and make a purchase. Expanding your business can be costly and cutting cost whenever possible will positively affect your bottom line. You can begin by reducing the cost of high performing keywords in pay-per-click ads. Pay for performance services will aid in getting a placement that will result in you getting a higher return on investment.
Tips for Improving Your CTR
Use Great Pictures-Compelling images that catch the viewer’s attention will entice them to click on the ad.
Be Text Heavy- Although images are essential, you will need content that provides information about the products and services you offer.
Improve Content – Ensure that you write information that is interesting, informative, and relevant to your audience. Make sure to utilize appropriate keywords and develop a format that is easy to read to capture the reader’s attention.
SEO Company Can Improve CTR
A SEO company can help your organization produce earnings by connecting customers to your business, building awareness, driving web traffic, and increasing sales. Every business and industry need a specialized approach, and an SEO company can establish a targeted plan. This will be the right fit for your organization.
CTR is an incredibly vital component in search engine marketing. You can improve your CTR by getting individuals to view your ad. Hence this will increase the number clicks to the ad and converting visitors into customers. Working to achieve these steps will ensure you will have a good CTR rate.