5 Reasons Why Your Rich Snippets are not Showing search results

May 04,2021  |
Rich Snippets

When a visitor types in the keyword in the search engine search bar, the relevant websites and small snippets of information are displayed. This rich snippet is relevant to the search and makes it easier for visitors to identify the appropriate website. Hence, to attract more web traffic, this snippet of information must be adequate to attract the visitor's attention and divert the web traffic to your company's website. However, if you find that the snippets you have developed are not showing the search results, you might lose out on organic web traffic. This will result in a lower ranking on the search engine landing page. Some of the reasons why this happens are as follows:

Reasons why your rich snippets aren't showing:

The structured data associated with the snippet generated for your company's website does not support all schema types. So it is a good idea to use a schema validator and check if the schema type. The common structured data that supports most schemas are the following:

  • Article
  • Book
  • Carousel
  • Critic Review
  • Dataset
  • Question and answer
  • Video
  • Speakable schema
  • Product
  • Podcast
  • Movie
  • Search box

If the schema you have created is associated with one of the above-structured data, the snippet will show in the SERP.

Markup data contain profanity:

For Google to identify your company's website and display the relevant result, you must ensure that the structured data is relevant. All information and the content you provide should be relevant. Do not use misleading information, as this can prove to be counterproductive. While developing the content for your website and the following structured data, ensure that the information you provide is relevant to the services provided by your company and avoid using any form of profanity and vulgar language. The search engine will not display it.

Structured data is not relevant or is misleading:

The structured data that you have developed should correspond to the relevant web pages of your website. In other words, the structured data should be relevant to the content on a particular webpage. The objective of the schema is to describe the content of the webpage to the search engine. Hence, the structured data and the content on the webpage should correspond. This will ensure that there is no inconsistency in the web pages and the structured data. 

Structured data markup is done incorrectly:

While developing the structured data for your website, ensure that there are no coding errors. The smallest coding error will prevent the correct web pages from being displayed, and the search engine will not be able to recognize the schema. Sometimes coding errors can even lead to search engines completely overlooking a particular webpage. This can result in your company's website receiving a lower ranking in the SERP.

Use organizational markup on every page:

While developing your company's website, use the organization markup on the home page, about us page, and contact us page. It is not required that you use the organizational markup on every page. However, even if you use it on all the pages, it will not make any changes to the snippet or the search engine. Nevertheless, if you are looking for a star rating, you can consider using organizational markup on your website's pages.

Thus, to ensure that your company's website receives a higher ranking in the SERP, you must create structured data with an associated schema. This is important to ensure that the SERP's snippet does justice to your company’s website and attracts more web traffic.


SEO Scientists

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