A few years back video marketing was not as easy as it seems today. Many were not aware of the role of video in SEO success let alone the best practices. Convenience of access & availability for the viewers, versatility and unsurpassed reach to the customer base are some vital factors that has made video content as a compelling norm.
Read on to explore more video optimization
Video SEO is all about the probability of maximum indexing and the highest probability of being able to appear in numerous search results. The goal of video content optimization is broadly classified into two: Amplifying the reach and tapping the best practices.
Amplifying your reach with video marketing by…
Video Optimization is critical for SEO
Hosting your video on the best-suited platform
Chalk down your marketing plan. Do you intend to drive heavy traffic to your website and boost your conversion rates? or do you want to spread the word about your brand? These are two sides of a coin. Considering the former, you could consider hosting platforms like Wistia which has the capability to insert SEO metadata for improving the chances of your video being indexed. This would automatically increase website traffic and accelerate your conversion rates.
On the contrary, in the latter scenario, you could opt for YouTube or Vimeo wherein your video is hosted one amongst the many videos and faces stiff competition from other listed videos. As a result, your customers could be hauled away from your website at the cost of evangelizing your brand.
Based on a recent survey, the observation was – nearly 70% of the marketers were sure that creating YouTube videos led to definite purchases. 81% of them were positive that they could better engage their viewers through YouTube videos.
Attend to the needs of international traffic
Visuals by itself breaks the language barriers to an extent. On top of it, if you intend to reach out to international customer base, video translation techniques to native languages will come in handy. Implement the translation across your targeted geographies. Hence, you will be connecting better with people across the world and elevating your potential sales.
Strategists move one step forward by producing videos in multiple languages provided they have multi-lingual support for their products or services. Therefore, immaterial of the company’s geographical origin customer will be able to relate to them.
Tapping into the Best practices through SEO nuances
Couple your videos with transcripts to have a better chance of getting indexed. Apparently, when your video is lengthy and plays a focused role on your page, transcripts are an added advantage. Ideally because, these transcripts are indexed and automatically answer an increased number of search queries and eventually get listed.
Captivating title and description
Fix an attractive title and Meta description for your video and consider half your work as done! Incidentally, the catchy title is the first aspect a visitor looks for. Eventually the description of the video follows to compel the visitor to click and read further. Most importantly, spend some time to include trending keywords in the title and description, sit back and watch your video performing at its best.
Dovetailing blogs and videos
You couldn’t simply dump your web page with videos to rank higher on SERP. Instead, create a relevant page like a blogging corner, write educative, quality content on the video topic and place the video as the focus of the page. This way you will be striking the perfect balance between web page and video SEO. Integrating social media on your blogging page would help you further in promoting capabilities. Social media is an enabling platform for marketing strategies. Give your visitors an option to share what they just looked at and stimulate the spread of word.
Categorizing and frequenting video series
Putting in all you know in a single video could become mundane and boring. Effectively, try segregating the videos into sequels. Thereafter, release them one after the other. Interestingly, this would intrigue the viewers and also earn you much more attention. Similar to product promotional videos, craft “how to” videos explaining the use of your products, in other words product tutorial videos. Such systematic and transparent approach would benefit both the viewers and marketers alike.
Well, are you geared up to shoot your video? Incorporate videos appropriately and receive unimaginable reach and SEO resultssupporting you in outpacing your competitors. We just saw pointers to kick start video marketing. Soon we will meet you with dos and don’ts.