How to use Schemas to Drive best SEO Performance in Voice Search
For a website to receive a higher ranking in the search engine landing page, it becomes essential to have in place excellent Search Engine Optimization (SEO) and management protocols. One of these is using the Schema markups which make the web pages crawlable and indexable. Moreover, with Schema's help, the search engines can provide small and featured snippets of information that make the searches easier for visitors. This simplifies the process of identifying the appropriate website and attracts more web traffic to your website. Now, if you are thinking of using a voice search to identify your company's website organic and more comfortable at the same time, you can use Schema markup and structured data. Some of the methods by which you can use Schemas to improve voice search concerning SEO performance are as follows:
Selecting suitable voice search options
When you create a website, the structured data you develop should be identifiable to the latest voice search queries. For example, Google will pick out the snippet based on the voice search. Hence, the structured data connected with the Schema markup should easily be identifiable with the voice search. The schema validator that you use should be able to help you evaluate the snippet that will be displayed by the search engine. The featured snippet to be displayed on the search engine landing page should correspond to the visitor's voice-based query. When you create a voice-based Schema markup, you should keep in mind the design of Alexa and Siri, the primary voice-based search tools. You will have to identify appropriate markups to help the Google search engines identify the query placed through voice search into the featured snippet. Hence, while designing the structured data selecting the suitable voice search option is essential,
Identifying the intent
When a voice search is provided in the search engine, the visitor will usually use terms like 'how,' 'why' or 'what.' But sometimes the intent is not mentioned in the voice search. Hence, the displayed results may not be as per the request of the visitor. However, you could evaluate your website's Schema markup based on the user intent. You could evaluate the customer base looking for your website and the probable queries they would be placed in voice search. Based on that, you should develop the structured data so that the user's intent becomes evident, and the search engine can display the featured snippet correctly.
Use longer keywords
To improve SEO performance in voice search, you could consider using long-tailed keywords. When it comes to voice search, visitors usually use longer queries. This means the search engine will have to identify longer keywords in the query. Hence, as a part of SEO protocol, you should use longer keywords. This will help the search engine identify your company's website faster. This will prove to be advantageous in two ways. It will help the search engine display the featured snippet quicker and attract more web traffic to your website by ensuring that your company's website receives a higher ranking in the search engine landing page. Thus, selecting long-tailed keywords can prove to be helpful when it comes to voice search Schema markups.
When you start using Schema markups, you can help your company's website receive a higher ranking in the search engine landing pages. It will help the search engines identify the website and the subsequent web pages quickly and display them. With the help of voice search based Schema markups, you can make protocols for SEO management simpler. This will help make the process for improving the ranking of your website easier.