Currently, the accessibility of our Website is an important agent for search engines, who evaluate different factors of the programming of a Web site and take it into account for search engine positioning .We will explain what website accessibility is, how it affects our website and good practices for our website. So what pages should we prioritize to be accessible. We will understand what obstacles disabled people can find to access the contents of our website. In a later post we will see plugins and topics that help us in the accessibility of our website.
Improve Your SEO with Web Accessibility
It’s a typical misinterpretation that Web accessibility includes some significant downfalls to web developers and advertisers with little advantage. Search Engine Optimization(SEO) best practices and following the Web Content Accessibility Guidelines (WCAG) really cover. Truth be told, sites that pay attention to Web accessibility reliably rank higher than their opposition on Google and YouTube.
At the point when a site is blocked off it’s not only an of every an issue of consistence, it’s additionally terrible practice in plain view. Individuals with inabilities extending from seeing, hearing, subjective and others may explore and expend content in various ways, incorporating with assistive innovation, so it’s not hard to comprehend why an absence of openness adversely impacts SEO. Web accessibility isn’t only for engineers either — it’s similarly as significant for advertisers to make it part of their advanced promoting establishment to guarantee that open doors for progress aren’t missed.
Web accessibility can help improve your SEO by keeping your site’s interface cleaner, simpler to explore, and improving the skip rate among different advantages.
Importance of Website Accessibility
If we stop to think about everything written up to here; I sincerely think that the importance of web accessibility has become clear to us, but I think it is appropriate to go into a little more detail. We all remember that our website is a very important resource for any line of business; but accessibility is not only and exclusively for companies; Most public institutions, increasingly, take into consideration the accessibility when developing their different portals.
There is still much to be done in terms of education, health and other public services;whose users, being universal, have a certain percentage of disability and often do not seem to have enough visibility; the portals are not designed for these people with disabilities, which condition their use to get help from third parties for something as simple as requesting an appointment with the doctor through the use of the website of your health center.
Benefits of an Accessible Website
Web accessibility really benefits all users; it brings usability benefits, but this not only to those who have some kind of disability; Nowadays it is necessary to take into account the basic principles of web accessibility, and perhaps the most important is the flexibility of the design to meet the different needs of visitors to our website; your preferences and those common navigation situations.
I will give you a clear example; if our links lead to new tabs, even to new windows; this action generates a need for more attention from our visitors than if the link is opened in the same window; at the same time it makes it less accessible; if I already understand, this is an annoyance; when opening a new page in the same window that you have active the user is, in certain cases, leaving your web page; but if you open it in a new tab the chances of return by the visitor are low too; it is possible that the return occurs only to close the tab.
Website Accessibility: How it influences SEO?
Taking into account what web accessibility is and what it means, let’s talk about a series of important factors to understand how it influences SEO.
Personal and technological limitations
Based on the definition that web accessibility benefits people with functional diversity (and all), there are a number of limitations other than those that are derived from the person’s own condition.
Personal limitations: Having a functional diversity does not always imply that it is visual, auditory, motor or intellectual, but it can be derived from age, from inexperience with the world of ICT (Information and Communication Technologies), or because of a temporary problem . It may also be because they are learning a language or the educational level of the users.
Technological limitations or derived from the environment: Very different situations can occur, such as a slow internet connection, an environment with a lot of noise, poor visibility, navigation without images, navigation without a mouse , etc.
SEO Techniques to Improve Positioning
- One of the techniques is to facilitate the tracking and indexing of the pages by search engines and that is done by the relevant terms for that page.
- Get Google to consider the relevant page . For this, there are certain factors that influence, such as the speed of loading of the page or the theme of the pages that they embody with ours, etc.
Website accessibility and SEO: Techniques of the WCAG 2.0.
Now let’s talk about some criteria and we will see the relationship they have with accessibility, how it influences and why it is beneficial for SEO.
Textual alternatives for non-textual elements
According to criterion 1.1.1, the images must have an alternative text that provides the same information or functionality that the image intends to transmit. From the point of view of web accessibility, the alternative text of an image allows people who can not see, what is the content of the photograph thanks to the screen reader.
With SEO, search engines only understand text and can interpret the different non-text contents (photos, videos, audios), thanks to the textual alternatives.
SEO and Web Accessibility are advancing by leaps and bounds, developing more and more by sharing paths that run through the user’s experience while browsing. Web technology approaches users with disabilities and, in this progress, tries to find an optimal scenario for the total number of individuals who browse the Internet, regardless of their faculties or deficiencies.