4 methods to Improve the Conversion Rate for eCommerce Site
Today, there are millions of eCommerce websites out on the online market. People create eCommerce websites to draw organic traffic to their page and increase sales. You cannot just create a website and wait for people to come and visit your page and purchase from you. There is no denying that converting your website visitors into customers calls for a lot of effort than one can imagine. From optimizing your site for search engines to using PPC advertisements, eCommerce website owners are ready to go the extra mile to boost their online sales. In this post, we will discuss 4 methods to Improve the Conversion Rate for eCommerce Site. Before we get started, let’s have a quick look at the meaning of conversion rates.
What are Conversion Rates?
In simplest terms, conversion rate refers to the total percentage of your website visitors that take a certain action on your eCommerce platform. According to your business, the definition of your “conversion” may differ. The common types of conversions are:
- Leaving Feedback
- Purchasing products or services
- Subscribing to newsletter
- Downloading content
- Taking part in surveys
- Sharing your post
- Signing up for special services
- Or, using a coupon code
Every webmaster wants their visitors to take a step towards the purchase decision. But the question is, where do you start? And how can you convert your visitors? Let’s have a look to Improve the Conversion Rate for eCommerce Site:
Display Proper CTA (Call-to-Action) on Your Website
It is the responsibility of a website owner to guide their customers to take the next step towards their purchase. If your website lacks relevant CTA, your customers will find it super difficult to add products to their cart and purchase from you. CTA includes options like “buy now”, “learn more”, “subscribe to this blog”, “sign up”, and more.
Show Reviews and Testimonials
The first thing people consider before buying from your company is having a look at your past work. Were you able to satisfy other customers? Did you manage to receive positive reviews and ratings from your previous clients? What do other people say about your company?
Until you receive genuine reviews from your customers, it will be very hard to attract your visitors and tempt them to purchase from you. Reviews and testimonials act as a social proof that more than 80% of buyers think a lot before coming to a purchase decision.
Embrace Omnichannel marketing
Having a website for your store will be an understatement today. You need to introduce your brand to multiple channels to reach out to maximum customers. Today, people are on the lookout for personalized purchase experience. They do business with organizations that provide them with a personalized and unique experience. So, why not leverage this opportunity? What’s a better way of personalizing your online marketing approach than using omnichannel marketing?
Make sure that you use all online marketing channels to connect with a wider audience and receive more conversions.
Offer Free Shipping and Coupon Codes
Some reputable eCommerce markets such as eBay and Amazon are giving tough competition to the online stores. If you have ever purchased from Amazon, you know how they attract visitors by offering free shipping services and coupons. These promotional offers not only increase conversion rates but ensure customer retention. Hence, you must provide your customers with promotional offers such as regular discounts from time to time and premium vouchers on special occasions.
Note that bringing visitors to your website is easy but converting them into your customers can be a hard nut to crack. You need to keep your website updated according to the latest eCommerce marketing trends to keep customer’s engagement