No doubt the power of social media has taken charge of every possible aspect in the marketing space. Marketing specialists have been effectively using this medium to spread the word about their organization or product and connect across to their target audience in the best possible manner. Yet another add-on to this kitty is the Google plus. Though we might not have heard about it as much as Facebook, Twitter and Instagram, Google plus has been constantly proving its worth in augmenting marketing horizons.

So what is so special about Google plus? Just like other social media platforms this too was initially built for networking purposes and it still is primarily intended to do so. Other than that Google plus contributes in massively scaling up the SERP keyword ranking which means a great deal for organizations.

How does Google Plus do it?

It is a common jargon that educative content, appealing navigation and layout along with a good traffic is the key to a better Google ranking. Well, things have changed and more than all these do follow links can do a better job for you. You could earn these links with the help of Google plus. So how does this work? When you keep posting relevant content and people view and share these on social media, Google plus automatically grants a do follow link which allows viewers to read your content.

That is viewers are directed to your content in case of a relevant search. This way your organization could accumulate many do follow links and scale up on Google ranking. To add-on Google plus helps in the speedy indexing of the web pages which attract more customers. Again, the title tag which is provided by Google plus is an anchor text that is easy to remember and striking. It stands out from the regular and conventional  anchor texts.

Read also: Does your social profiles reflect your personal brand?

How to begin with it?

As any other social media platform Google plus also needs a login to be created. These credentials are used to access the account.

Joining Google Plus needs:

  • An appropriate email id and credentials
  • A valid and updated profile to begin posting
  • It allows you to add your authorship while posting and sharing content
  • Allows appropriate customization of your business pages to attract viewers and better projection of products and services

Few best practices to be followed on Google plus:

Keep Updating:

Ensure to keep your target audience informed about the happenings in your organization. Keep posting relevant information. Based on a recent study, any page which is updated every 72 hours contributes in a better ranking. So keep updating and topping the rank list.

Adding Callout Extensions:

Keep in mind to add your local contact number, working hours and other relevant information. This shows that you focus to bridge the gap and connect across to your customers. The more the information provided on your page, the higher will be your rank on Google.

Read also:  Google’s AMP: just another fad or the future of mobile?

Creation of Relevant Tags:

Create relevant tags based on your profile and nature of products. Ensure that the Meta description remains a complete phrase. Keep researching for better keywords for your tags and create the best-suited for your business page. Google tends to search for such tags and then rank the web pages. On the whole, effective management of information on your Google plus page could be the aisle to success for your organization. Make a conscious effort to ably handle your profile for a better social image and improved Google ranking.

Conclusion:

The Elite Site Optimizer’s social signal tracking feature has the capability to collectively gather all the social interactions with regards to your domain and subsequently generates a social interaction data report. This comprehensive report systematically provides the user with the required statistics based on all the social activities that have occurred, such as Facebook Likes, Facebook Shares, Facebook Comments, Google+ posts, Twitter Tweets, Linked In posts, Blog posts, Pinterest Pins and more.

It shows the number of social signals per platform and related details. Beyond tracking the varied likes, shares, comments, and other social signals across multiple networks, the social signal tracking report also includes the traffic analytics report for the domain via social networks/websites.