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Social media marketing

Six Proven Social Media Marketing Lessons to Grow Your Business Exponentially

April 13, 2018

It is a fact that social media has changed the marketing world for the better and your business should already have some kind of social media presence to market your products, build your brand, and spread awareness. If you are new to social media, here are 6 social media marketing lessons that will help you […]

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Everything You Need to Know about Breadcrumbs in Google SEO

April 7, 2018

In the mega busy world of search engine optimization, breadcrumbs are currently receiving a lot of notoriety as being the new ranking factor that allows websites to gain more online traffic. Here is everything you need to know about breadcrumbs in Google SEO. What are Breadcrumbs? To those new to Breadcrumbs, they are a type […]

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Nine Effective Instagram Tips to Ensure Profitability in Business

March 28, 2018

To a vast multitude of online netizens, Instagram is a goldmine of a social media networking website that ensures a profitable business. One of the main reasons is because this social media platform allows featured accounts that centralize on niches such as fashion, retail, and electronics where businesses are able to feature pictures and videos […]

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Click through rate

What’s a Good Click-through Rate (CTR) For Your Industry?

March 9, 2018

What is Click through Rate (CTR) and Why Is It Important?   A Click through Rate is the calculation of the frequency of the number of clicks on an advertisement (ad) divided by the times an ad is shown. Click through Rate is an overall view of how well an ad attracts visitors; it is […]

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Short and long tail keywords

A Better Understanding of Short and Long Tail Keywords

February 23, 2018

Introduction to Short and Long Tail keywords To those who are making a living online, Short and Long Tail keywords are extremely powerful tools that allow your online business to receive more traffic that results in more profit for you. Here is what Short and Long Tail keywords are and their advantages as well as […]

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404 error

The 404 Error – How To Detect And Correct It?

February 13, 2018

We would have often come across this annoying message on our screen “404 error, page not found”. This prompt on a web page especially when we have been eagerly looking forward to fetching some valid information, undeniably makes our heart sink. Many of us might have even vowed never to return to that web page […]

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SEO Tool

Best SEO Tools for Complete Website Analysis

January 3, 2018

SEO world offers a great variety of paid and free tools that help in providing extra traffic, reputations, money and rank to your website. These tools help you in determining the basic elements of your site that are considered important by Google. Almost every online business requires some type of online marketing strategy in order […]

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Tips To Reach Google’s Zero Position

December 4, 2017

What is zero ranking? The dream of every business owner would be to appear as number one in his own field whereas when it comes to an online businessman, he would aim to be on rank 0 because according to google’s ranking, Zero ranking (0) is the new 1. In a competitive market, every domain […]

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FAQ Page

Strategies to Optimize FAQ Page for the Search Engine

November 21, 2017

FAQ (Frequently Asked Questions) page is one where the business addresses the common queries and concerns that potential and existing customers have about a product or service. The traffic that an FAQ page attracts is almost as high as the product page. In an effectively optimized FAQ page, customers who reach the FAQ page through […]

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SEO Tool

Role of SEO Tool in Digital Marketing

November 10, 2017

SEO (Search Engine Optimization) is the process of getting maximum hits/traffic from organic, natural, free or editorial search results on search engines. The success rate of a business on the internet is based on the level of Search Engine Optimization their website is in. SEO forms an integral part of any digital marketing strategy applied […]

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