Digital marketing is an absolute must if you want to increase your company’s reach. It’s an umbrella term that describes electronic means of engaging your audience and in turn, your company or product.

Search engine optimization is one of the methods of doing this. It is the best, if not one of the only ways, to attract your client’s attention when they are searching online. Your next-best chance to capture a customer’s attention is through social media optimization. Brick and mortar shops used to apply generalized paid advertising to self-promote. And eCommerce business, already in the electronic domain, needs to use the electronic equivalent of advertising. We’ll look at five ways to optimize your digital marketing.

Define your target audience

The first step in any advertising campaign, or its electronic equivalent, Digital Marketing, is to know your customer. It’s important for a company to describe your target client and identify their needs. Once a need is defined, marketing then aims to describe how your product fills that want. These words and definitions will provide you keywords to use in digital marketing.

Increase your website’s visibility in searches

The definitions you use to fill your clients needs are known as SEO or search engine optimization. These are keywords that a customer with a need will search for on the internet. Using them wisely and positioning them in your marketing descriptions, will generate more hits to your site. Google and other search engines load a link to your eCommerce site based on what your client queries.

Listen to and engage with customers on social media

One of the other ways businesses engage clients, particularly for repeat buys, is building trust through personal communication. In the electronic age, this means social media optimization. Make sure you have a Facebook page, a Twitter handle and any other social media presence you can easily update. Update it regularly and encourage client comments. Make sure to respond to complaints as well as compliments and over time, you can build a tribe who might promote you to friends and their own social media connections.

Read also: The impact of Digital Marketing on businesses

Optimize your website for email marketing for mobile

A large percent – some say nearly 80% – of customers perform a search for a product on their smartphones when looking to make a purchase. A website needs to be built so that it is perfectly interactive on a smartphone. Many website companies, even simple ones like Word Press, will mention that they are smartphone enabled. This allows for data capture for the business owner and also an easier way to engage, via hyperlinks or even direct purchase, for the customer. An SEO&SEM services provider will be able to make suggestions for your email marketing capture.

Capture and Measure Success Metrics

In any advertising campaign, it’s important to measure the success of your reach. In digital marketing, this is known as your success metrics. A Digital Marketing Agency will set up a platform that enables tracking of engagement, ROI, reach, and other data. There are multiple effects your eCommerce business may want to measure but most are concerned with engagement and sales data. Having a measure of your metrics can confirm if you are utilizing the right ways to reach customers or if you are spinning your wheels on something that isn’t generating income.

In considering your marketing campaign on digital platforms, SEO, social media optimization and a way to measure success is paramount. SEO & SEM services should discuss and be ready to provide the above when working with you on your digital marketing strategy. A good digital marketing agency will provide this and more, allowing you to specifically target a strong and repeating customer base.