How to Optimize Videos for YouTube SEO – A Step by Step Guide

How to Optimize Videos for YouTube SEO – A Step by Step Guide

People were unfamiliar with inbound marketing a decade ago. All they knew was that they needed to publish content that was properly optimized for search engines in order for it to be easily discovered. However, the days of limiting content to text are long gone....
How To Add Google Analytics To Shopify

How To Add Google Analytics To Shopify

Data analytics has enabled business owners to track their progress and make judgments based on customer data, not assumptions. Integrating Google Analytics into your Shopify store is a good decision if you are planning to expand your small retail business. It offers...
How to Optimize Website Content for User Search Intent & Search Query

How to Optimize Website Content for User Search Intent & Search Query

When a person goes online searching for something, it is vital that the search engine understands the visitor’s intent and accordingly displays the result. The metadata or the little snippets of the information displayed result from the evaluation of the...
4 Tips for Integrating Structured Data

4 Tips for Integrating Structured Data

Structured data is essential if you want Google to evaluate the information available on your website and create small snippets for the visitors checking your website. These snippets of information are essential to ensure that the visitors are interested in visiting...
Key points to note about Google May 2020 Core Update and its Impact on Your Website

Key points to note about Google May 2020 Core Update and its Impact on Your Website

Amidst the coronavirus pandemic, Google decided to introduce its second major algorithm update. The release of the ‘May 2020 Core Update’ has surprised many businesses. People weren’t expecting the algorithm update in the middle of the global crisis. The coronavirus...