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Let us introduce you to Keyword  Stemming

The objective behind using keywords in websites and blogs is to attract web traffic to your company's website. Say, for instance, your company provides home services in a particular region. Then for proper Search Engine Optimization or SEO, you need to ensure that the name of the locality forms a part of the keyword. When a potential enters the name of the locality in a search engine's search bar, the name of your company or your company's website will be among the first few displayed. Although keyword optimization is a part of SEO services, Google has introduced something called keyword stemming for content optimization. Some essential features of keyword stemming are as follows:

Using keyword variations

When you do keyword analysis, it is vital that you introduce variations of the same keyword. This does not mean that you write the plural forms of the same keyword. With the help of keyword stemming, Google will be quick to identify that you are overusing the same keyword to attract more traffic. This will only prove to be counterproductive because Google and many such search engines do not allow keyword stuffing. Overusing of keywords can even result in you having to pay hefty fines and your company's website being pushed lower down in the search engine page. But by introducing keyword variations, you can prevent this from occurring. With the help of keyword variation, you can improve the content of the landing page and even make the matter on the website all the more impressive. It will also prevent GoogleBot from identifying this as overusing keywords. 

Improving the content of the website

When you introduce keyword stemming, you are effectively improving the quality of the content of your company's website. This can also attract more web traffic to your company's website. A significant part of keyword stemming is not just introducing synonyms of the particular keyword, but also phrases related to the keyword. Keyword stemming can improve the readability of the website and increase the number of people visiting your company's website. This makes the entire process of searching for your company's website organic. Subsequently, it will also improve the ranking of the platform on the search engine page. Using synonyms of keywords or suitable phrases will show in the SEO analysis process but will not flag as overuse of keywords. Hence, you will be able to avoid the issue of keyword stuffing. 

Read also:-Ways To Improvise Your Search Engine Marketing!

Consider the ranking of the webpage concerning the use of keywords objectively.

Keyword stemming can help attract more web traffic to your company’s website and can improve the rank of your company's website. If you use the same keyword too many times, especially on the landing page it will flag off as overusing of keywords. This will result in your company's website being ranked lower in the search engine. Hence, you will not be able to receive adequate web traffic, because it is natural to click on the links that are displayed right in the beginning. Very few prospective clients will scroll down to search for your company's website precisely. But by using synonyms and phrases similar to the keyword, you can avoid this issue. 

If the content of your website is interesting, it will naturally improve the readability of your company's website. Your prospective clients will spend more time on the website, which will be considered to be a positive sign by the search engine. This will improve the rank of your company's website, and it will be among the first few displayed when a person searches for it with the help of the particular keyword. 

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