One of the least-used yet strongest SEO audit tool features available today is the Schema Markup validator. Basically, schema markup refers to a structured code, which webmasters use on their websites to help search engines display the most accurate search results.
Schema markup explains the search bots what the content you have displayed means. Let’s say you have entered the name of the upcoming event in your blog post. If you plan a right schema markup around this event name, then you give a detailed explanation to the search engines as to what the event is about and what does it actually means.
So, now your event name isn’t a couple of common words. But, the search engines will display the more accurate information to your users given that you have set up a proper schema markup. Fortunately, you don’t have to learn a complicated programming language, instead of adding the semantic vocabulary (that all major search engines understand) to your HTML microdata will do the job.
Schema Markup for Internet Users
Some people consider schema markup the company’s online business card. Websites that adapt to this latest SEO trend are likely to have a positive impression on their target audience. With the right schema markup strategy in place, you allow your website viewers to know about your brand, what you do, what products you sell, and how much your products cost.
Search engines have always prioritized its users. Google, Bing, Yahoo, and other major search engines try their best to improve customer’s experience by displaying the most accurate and relevant information. Schema Markup was invented for users only. It has proven an effective SEO strategy that works on all kinds of content including movies, local businesses, events, articles, blog posts, products, book reviews, and more.
Is it Necessary for Websites?
As mentioned before, Schema Markup is the search engines’ way of improving users’ search experience. So, there is no denying that companies who embrace schema markup tend to rank higher in the search engines than their counterparts. According to the studies, a website with a high-quality and effective schema markup plan in place ranks four times higher on Google. However, the study doesn’t reveal if this growth is mainly because of the schema markup.
According to the research, almost one-third of the websites do not leverage schema markup. In simple terms, millions of websites and blogs in the search engines are missing out on a strong SEO tool, which could definitely help them get a competitive advantage over their rivals.
How Can You Use Schema Markup on Your Website?
Companies that aim to rank higher, make their brand look attractive to their target audience, and enhance the web traffic must embrace this SEO Strategy and validate if your current Schema Markup is valid.
Here are the steps to implement schema markup on your website:
- Head over to the structured data markup helper
- Choose the type of content you would like to set the schema for
- In the box below the list of options, paste your content’s URL
- Choose all the sections and elements you would like to markup
- Try to add the important items to your schema markup list
- Once you are done adding, hit ‘Create HTML’ button
- Head over to the web page and insert the highlighted snippets in the proper places. Alternatively, you could use the automatically-created HTML file and attach it to your CMS
- Consider previewing your content before finalizing the changes. Check how the particular article or markup content looks in the search results.
That’s it! Start implementing schema markups on your website. But remember to keep validating your Schema Markups using Schema Markup validator in SEO audit tools to maintain accurate markup for your website.