Google’s AMP- just another fad or the future of mobile?

Google’s AMP- just another fad or the future of mobile?
Everything is about speed these days. The speed that mobile along with the internet has landed to people’s palm. Google, giving importance to the concern of growing importance and use of mobile in the current era, had made mobile-first indexing a primitive thing in its last update to obtain SEO value. Google continuously makes all possible efforts to enhance the overall experience for mobile users. Google’s AMP is just an example of it.

It has observed that mobile users abandon a web page if its loading time is more than 3 seconds. So, the main goal of AMP Project is to make mobile content available as fast as feasible. Google promised that AMP is hewing down page load time by four times while Google’s AMP version consumes eight times fewer data.

As it has been about a year since Google began AMP, let’s get into the extent to figure-out how do accelerated mobile pages supplement SEO value?

For example, an eCommerce development website that has heavier pages and being more complicated with images, ads, third party widgets, and fonts. Whereas Google launched Accelerated Mobile Pages where Google’s AMP shreds down page overhead and interprets it so web pages can oppress faster like it has been done in the case of Amazon.

Read also: Mobile SEO 2018 –  The six key components 

Loading Speed As A Ranking Factor

Google uses a multitude of factors to determine how to rank search engine results. In 2010, Google did something very distinctive. The company declared website speed would begin having an impression on Ranking Analysis. After that, the pace at which someone could inspect the content from a search result became a factor. Google’s Matt Cutts declared later in June that slow-performing mobile sites would soon be penalized in search rankings.

Google symbolized that a poor accomplishing website results in a bad user experience and sites with poor user experiences deserve less advertisement in search results. However, come 2015 everyone was going mobile. Google brought Accelerated Mobile Pages that concedes mobile content to load four times quicker even in low data rate.

Read also: Keyword Ranking – Why it is important to your website?

More Page views And Ad Views, Least Bounce

Late rendering leaks users. 40% of users drop a page that practices more than 3 seconds to load. In such cases, Google’s AMP there produces more page views and time on page as users get results faster. Ad views also receive a boost, partly because more people will view the page in the first place and partly because faster loading involves ads no longer make the mobile internet user-opposed, resulting in less method of ad blockers. It portrays an extra-rosy panorama while mobile surfing.

Read also: Page Speed Tips for better website performance

AMP foregrounds UX

AMP is the advanced in a long line of Google updates that improve the company’s influence over what gets found online and advances UX and content more important. Currently, AMP focuses on release articles, where its spare presentation isn’t a deficit. But as it develops, it will make UX plentiful important. The implications for your SEO strategy are clear: you’ll require focusing far more on content and design quality because Google’s AMP will level the active field for load speed as well as make it harder to accept links and keywords to drive traffic to your pages (which, again, will be hosted by Google).

Does Google’s AMP Help with SEO?

Following in February 2016, in a Google Webmaster Hangout, John Mueller announced that AMP was not though a ranking Signal. Still, the immediate increase of AMP results and an occurrence it is placing for mobile experience overcome the cloud. Thus over the imagination that AMP can be preceding signal.

The three factors that it hits mainly and that also modify your SEO are loading speed, page size, and mobile optimization. AMP strikes down page sizes, develops loading speed and is optimized for mobile. So cumulatively this can have a positive effect on your SEO.

Again, it’s probably beginning to tell to convert your site to AMP since AMP is still developing. Google still operating on AMP with rich snippet boards, different carousel formats and images. Because to address it more aesthetically pleasant and useful. We should stay on the watch for any shift that Google can give to AMP.


SEO Scientists

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