Due to their portability, smartphones are considered the go-to devices for users. From conducting quick research to shopping, there’s nothing a mobile can’t do. With the increasing demand for mobiles, the competition on the website and development market has reached its peak. Today, one of the major challenges faced by a developer is the slow-loading speed of a website.

In the consumer-driven market, every millisecond matters. Now that the users open mobile apps and websites on their smartphones, it has become quite important for web developers to improve the website’s performance for mobile-users. To help cater to such requirements, Google has come up with AMP i.e. Accelerated Mobile Pages.

Some of the popular websites that have already been using AMPs are Twitter, LinkedIn, Google, Reddit, and more. The main objective of these platforms is to provide users with a better online experience. Here’s how AMP can prove beneficial for mobile users.

How Accelerated Mobile Pages Boosts Your Website Performance?

AMP is a web component framework launched by Google. It is implemented to accelerate the speed of the websites on smartphones. It uses a customized HTML coding to optimize the website content for mobile devices and allow fast-loading web pages. Simple coding has proven a viable approach to speeding up the web for smartphone users. Basically, it eliminates all the possibilities that could slow down the website’s speed and increase the latency rate.

According to the research, the websites that are AMP compliant perform 85% better than the web pages without AMP on mobile devices.

Not only does AMP benefit the businesses by reducing developer overhead, but it has helped web app developers by making the coding process smoother and faster. Here’s how Accelerated Mobile Pages affect the mobile app development market.

Flexible and Less-complicated Coding

Building a high-quality website that stands out in search engines is a challenging job for web developers. Optimizing your site for speed turns even more complicated when your website is filled with plenty of large-sized images, plugins, and databases.

You don’t need to optimize your website for mobile performance as long as you are relying on AMP. Being launched by Google, this latest HTML component framework is already optimized for your website’s performance. There’s no doubt that this project of Google will secure the future of the websites.

Read Also: Google’s AMP- just another fad or the future of mobile?

It Offers Creativity

The customized HTML is much easier for web app developers. If the developer chooses to build a website using AMP, they will need a different coding approach than the regular CSS coding. In addition to web apps, AMP supports Tweets, Instagram content, mobile apps, and animations. This way, it opens several opportunities for web developers to use their creative skills in web development.

A Faster Loading Speed and Efficient Performance

As mentioned before, the main objective of the implementation of Google AMP is to speed up the web. Your users will no longer have to wait to get their searched pages loaded.

There is no doubt that some website pages take a long time to load. As the webmasters fill their web pages with images and complex codes, it gets trickier for servers to offer reliable and quick loading services to the users. These pages sometimes never load and increase the website’s bounce rate. AMP benefits both the publishers and customers by speeding up the website loading. Being a publisher, you earn more page views and a large amount of traffic with a quick loading website. At the same time, the customers get a hassle-free and smooth online experience.