SEO & SEM Training

Intensive and rigorous training sessions are provided in the field of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). While SEO and SEM are similar and interchangeably used, they are not quite the same and hold some marked differences. These courses will help guide you into gaining a better understanding about SEO & SEM and their respective differences and benefits. One will most assuredly derive an improved insight into this arena on completing these extensive training sessions.

At the end of this SEO course, candidates will most definitely have a firm grasp of Search Engine Optimization concepts such as On-page SEO, Link building, Google Webmaster tools and Google Analytics. While at the end of the SEM course, participants will have in-depth knowledge of Search Engine Marketing (SEM) concepts such as Google AdWords and Bing AdCenter, Keyword analysis, Google Analytics and Key performance indicators.

The training courses cover the most important and up-to-date content and information on search engine optimization/search engine marketing strategies, and guides you on how to implement these strategies into your existing business to power it. Knowing how to implement the right SEO/SEM strategies will improve the position of your company on the search engine results pages and help you stand apart from the competition, improves site traffic, attracts target customers and boosts online conversion rates. On completing these comprehensive courses, you will be adept at optimizing your site to its optimal potential with regards to SEO.

Elite Site Optimizer offers two training courses for SEO and SEM respectively:

Search Engine Optimization (SEO) - 40 hours

Fees – $950

Training method - Online or Classroom

Course content

  • Search Engines – Google and Bing
  • SEO vs. SEM
  • On page vs. Off page optimization
  • Meta tags – Title & Meta description
  • H1 tag, Alt tag, Anchor text
  • Keyword research
  • SEO and content writing
  • Link building – Google guidelines
  • Panda & Penguin algorithms
  • Black Hat, White Hat and Grey Hat techniques
  • Google Webmaster Tools
  • Web Analytics – Google Analytics
  • Competitive analysis
  • Duplicate content – Canonical, Pagination & Alternate
  • Mobile Optimization

How you will benefit?

At the end of this course, participants will have a firm grasp of Search Engine Optimization concepts like On-page SEO, Link building, Google Webmaster tools and Google Analytics.

Search Engine Marketing (SEM) - 20 hours

Fees – $650

Training method – Online or Classroom

Course content

  • Google AdWords
  • Campaign, Ad Groups and Ad Copy
  • Match type and Negative Keywords
  • Keyword Analysis- case study
  • Landing Page Optimization
  • Quality Score
  • KPI- Key Performance Indicators
  • Bing – MSN Ad Center
  • Comparison of Google and Bing PPC
  • Display Ad and Retargeting
  • Affiliate Marketing
  • Google Analytics

How you will benefit?

At the end of this course, participants will have a good knowledge of Search Engine Marketing (SEM) concepts like Google AdWords and Bing AdCenter, Keyword analysis, Google Analytics and Key performance indicators.