Links are one of the primary factors needed for your content to rank. Search engines finds your content easily when they’re connected through links from another reliable source on the web. Internal linking also connects your pages and posts and give search bots an idea of the architecture of your website. Internal links presents a defined structure to your site. They help you generate more link value for the most important content vis-a-vis other pages. Therefore, your internal linking strategy can impact the success of your SEO!
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Why do internal links attract the search bots?
It is important to focus on SEO factors like keyword optimization and content quality. However, search bots recognizes a content only through links. A bot may arrive at your doorway through external links nevertheless, only with good internal linking in place the search engines the relevance and value of your content.
Value of internally linking your content
When a search engine bot arrives at your website it walks through the links you have established between pages. Essentially you guide the bot to understand the connection between various content within your site. This helps search engines extract those pages of your website with related subject.
There are multiple factors that serve as an effective ingredient for a good and strong internal linking. Some interesting factors are site map, anchor texts, breadcrumbs etc. These elements in our internal link architecture help search engine understand the relationship of content various pages of your website.
SEO Link value
Homepage as its name suggests is one of the most important pages of your website. Nonetheless, periodically updating your website with current and fresh content is important. It helps in maintaining the interests of the frequently crawling bots.
It is common for a homepage to receive the most backlinks and hence result with having the highest link value. Howbeit, search engines do not award a fixed link value to your home page but divides it between all the pages linked through your homepage. This link value further gets distributed between the links in the internal pages further. Now it must be evident as to why all these linked pages should have fresh, relevant and high quality content.
While the quality of content decide on the link value, it is also necessary to link your new content pages to those pages with high link values. This is important for encouraging the search bots to reach your newer content faster. When more high value links directs to your new and important pages it will result in high page ranking which is desirable for SERP success.