Facebook

What are the different data available in the Rank Checker section?

Rank Checker

  • Here the user can find the basic ranking of the keywords positions across different search engines, locations, and how they ranked over time.
  • This section provides results of both Desktop search results and Mobile search results.

 

Filter option:

Filter Button

Filter Button

  • Clicking on the “Filter” option on the top right corner of the Rank Analysis section allows users to filter results according to a specific Campaign, Search engine, and location of the user’s choice.
Filter option after clicking

Filter option after clicking

  • There is a Mobile icon provided under the filter option. Click on it and choose the User-Agent to get the mobile report.
Filter - Mobile option

Filter – Mobile option

  • The Mobile report helps in tracking the mobile ranking of a particular keyword of a domain. This report will be available for the specific mobile platform(Android or iOS) chosen by the user in the Mobile client settings.

 

KPI selectors:

KPI selectors

KPI selectors

  • Visibility Score KPI selector visually displays "Overall Keywords Visibility Score" for the selected keywords
  • Rank Summary KPI selector displays Rank Position & Keyword Count KPI data (Total Keywords, Ranked Keywords, the First page Ranked Keywords, Visibility Score)
  • Comparison KPI selector displays the Keyword Count Ranking Status KPI data (Total Ranked, Gained, Dropped, Lost) on Ranking information in the Rank Analysis page
  • Keyword Trend KPI selector visualizes the rank trend report (Total Ranked, Gained, Dropped, Lost) by comparing the reports in the date range selected.

 

Overall Keywords Visibility Score:

  • The Search Visibility Score measurement shows the current visibility of the keywords (or group) ranking from 1 to 30 on the Google search. For example, keyword ranking on position #1 will have 100% visibility and the keywords ranking on position #30 and above will have 0% visibility.
  • Overall Keywords Visibility Score displays the average of the Search Visibility Scores for the total number of filtered keywords by the filter option.
  • The Overall Keywords Visibility Score is displayed in the 1st KPI selector and the chart is visible only when there is a minimum of 6 crawl data available for the selected domain.

Overall Keywords Visibility Score chart

Overall Keywords Visibility Score chart
  • The Overall Keywords Visibility Score is also displayed in Rank Position & Keyword Count KPI data.

 

Rank Summary KPI data:

Rank Summary KPI data

Rank Summary KPI

There are four KPIs displayed in the Rank Position & Keyword Count KPI data

  • Total Keywords KPI: The total count of keywords displayed in the report.
  • Ranked Keywords KPI: The total number of Ranked keywords against the total number of keywords.
  • First Page Ranked Keywords KPI: The Total number of keywords ranked in the First page.
  • Visibility Score KPI: The Overall Keywords Visibility Score for the keywords.

 

Comparison KPI data:

Comparison KPI data

Comparison KPI

There are four KPIs displayed in the Keyword Count Ranking Status KPI data

  • Ranked Keywords KPI: The total number of Ranked keywords in the total number of keywords displayed in the report.
  • Gained Keywords KPI: The total number of keywords that have increased in the position comparing the recent and previous reports.
  • Dropped Keywords KPI: The total number of keywords that have decreased in position comparing the recent and previous reports.
  • Lost Keywords KPI: The total number of keywords that have lost their position comparing the recent and previous reports.

 

Keyword Trend KPI Data:

Keyword Trend KPI visualizes the rank trend report (Total Ranked, Gained, Dropped, Lost) by comparing the reports in the date range selected.

Keyword Trend KPI

 

Settings button:

Settings button

Settings button

  • Clicking on the Setting button allows users to check or uncheck the table header and its content for displaying in the table section.
Clicking on Settings button

View of the screen after clicking on the Settings button

 

Table section:

Table section

Table section

  • This report provides the preferred URL with the position (ranking of the keyword) for which the keyword is ranked.
  • The preferred URL will be provided by the user along with the keyword while setting up a campaign.
  • It also provides the tracked URL (alternative URLs) with the position for which the same keyword is ranked.
  • Preferred URL is the URL for which the keyword is to be ranked whereas the tracked URL is the alternate URL for which the same keyword is ranked for.
  • Position is the ranking of a keyword it has obtained in a particular search engine.
  • The previous Position is the ranking of a keyword it has obtained in a particular search engine in the previous crawl of the selected date range.
  • Tracked URL position is the ranking of the keyword obtained in a particular search engine for the tracked URL.
  • Tracked URL Previous Position is the ranking of the keyword obtained in a particular search engine in the previous crawl of the selected date range for the tracked URL.
  • The table also displays search volume for the keyword displayed.
  • SV Trend displays the last 12 months Search volume visually as a simple small bar graph for the keyword.
  • The Diff (Difficulty) column provides the value-based display of keyword difficulty for the respective keyword.
  • The recent month Search volume and Difficulty is displayed for the keywords
  • The displayed results can be downloaded in CSV and PDF data formats.