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What is the difference between Branded and Non-branded keywords?

Branded vs. Non-branded

  • This section will help users understand the keywords in detail by providing the reports on branded and non-branded keywords.
  • It provides the ranking for branded and non-branded keywords along with their respective clicks, impressions, CTR, and average position.

 

 Branded vs. Non-branded pie-chart report

Branded vs. Non-branded pie-chart report

 

  • Branded terms are the keyword terms that are recognized as the result of brand recognition.
  • Branded keyword helps the user to identify and differentiate between the branded keywords and targeted keywords.
  • Branded and Non-branded keywords data is also visually displayed as a pie chart that displays data depending upon choosing clicks, impressions, CTR, ranked terms, 1st page, and 1st position keywords.

 

 Branded vs. Non-branded

Branded vs. Non-branded report