So, what’s the difference?
Brand searches are recognized as high-intent and almost invariably lead to a high ROAS if maintained correctly. If a searcher is looking for your brand, they are lower down the conversion funnel and closer to purchase. Non-brand searches show less intent for a searcher, but displaying your ads on these terms can generate awareness for your brand. Non-brand campaigns don’t typically encourage a high ROAS, so to segment my brand and non-brand campaigns into different reports and measure them separately is a better option. If you want to improve your online campaigns and reach more customers, Elite Site Optimizer Branded and Non-Branded keywords report can help. You can determine the best possible keywords for your campaigns with our tool and can create a unique strategy to help you reach your goals. Branded and Non-keywords report provides a detailed report for better keyword analysis. It has following data impressions for that particular keyword, number of clicks for that keyword, click-through rate and average position of that keyword to better optimize your strategy.
If you have inquiries on how to best regulate and manage your brand vs non-branded campaigns, you can check our tool and use it as per your requirement.