How Small E-Commerce Brands Can Compete Through Better Accessibility

How Small E-Commerce Brands Can Compete Through Better Accessibility

For small e-commerce brands, the challenge of competing against the huge marketplaces and huge budgets of their larger competitors is an ongoing fight. However, one of the best ways to set themselves apart is through accessibility. An accessible online store does more...
Why Color Contrast and Font Choices Matter More Than You Think in E-Commerce

Why Color Contrast and Font Choices Matter More Than You Think in E-Commerce

The aesthetic of an e-commerce site: its colors and fonts, is more than surface-level decoration. People make judgments of a product within seconds, and color contributes significantly to this judgment. When the stakes are higher with e-commerce, as any click or...
The Hidden Risks of Ignoring WCAG & ADA Standards in Government, Finance, Universities, and Healthcare Websites

The Hidden Risks of Ignoring WCAG & ADA Standards in Government, Finance, Universities, and Healthcare Websites

For businesses starting out or newly trying to build a digital presence, website design with a focus on accessibility is typically at the bottom of the list. The wilful ignorance of the Web Content Accessibility Guidelines or the Americans with Disabilities Act can...