Understanding and Improving Your Website’s Domain Authority

Understanding and Improving Your Website’s Domain Authority

Understanding your website’s domain authority provides a powerful tool to measure the ability of your site’s pages to appear in Google search results. Whether it’s called domain authority, site authority, domain ranking, or other names depends on the...
Understanding Google Ranking Penalties for Backlinks

Understanding Google Ranking Penalties for Backlinks

Having links to your web pages distributed across the web is a valuable way to drive traffic from referrals and signal to search engines that your domain is trusted and reliable. Backlinks are so important to websites that many sites go to great lengths to place links...