What is App Store Optimization? App Store optimization is a process that is vital to anyone that wants to successfully introduce an app to the marketplace. When done properly, this process helps to improve the visibility of a mobile app in any of the available...
Business owners are breaking their heads to decide on the role of Search Engine Optimization in their marketing initiatives to cope up with growing global competitions. Some of the questions are: • Why do I need to add the additional item in the marketing budget?...
Every search engine wants to provide the best experience to its users whenever they do a query to find the answer to their questions. And Google is not an exception; Google always tries to provide best to its users thereby updating and changing its algorithms and...
Omnichannel is an approach, whereby a business employs multiple sales channels to give customers a cohesive shopping experience. Some of the channels that can be included in the approach include online shopping, live web chats, social media, telephone shopping,...
Marketing – the heartthrob of a business strategy, irrespective of its size, is an ultimatum toward its success. Apparently, marketing today takes advantage of SEM to reach potential customers, influence decision makers, and more. Businesses employing...
Reputation management involves shaping the public’s perception of a person, place or entity. Reputation management attempts to put out viable and reliable information about a company or person. It is often called ORM (Online Reputation Management). Why Does Online...
