Why Color Contrast and Font Choices Matter More Than You Think in E-Commerce

Why Color Contrast and Font Choices Matter More Than You Think in E-Commerce

The aesthetic of an e-commerce site: its colors and fonts, is more than surface-level decoration. People make judgments of a product within seconds, and color contributes significantly to this judgment. When the stakes are higher with e-commerce, as any click or...
How to Optimize Your Content to Maximize Engagement with Generative Engines

How to Optimize Your Content to Maximize Engagement with Generative Engines

Generative engines are the new way people search for answers. For businesses and brands that want to stay ahead, optimizing their content to improve engagement with generative engines is key. It is not simply enough to write well for humans. Businesses now need to...