Knowledgebase

How is the Readability Score Report useful to the user?

Readability Score

  • Readability refers to the efficiency with which a person can understand the phrase of text and it also depends on the complication of the content of the webpage.
  • The readability score displayed is calculated depending on the Flesch reading ease score and ESO’s algorithm.
  • The readability score is displayed with a background color band depending on the Reading Easiness and Grade level of the content in the web page.
  • Reading Easiness and Grade Level are calculated depending on the Readability Score of the web page.
  • Grade Level refers to the Grade Level required for an average reader to understand the page content.

Readability score report

  • The report also provides the total number of sentences and words present on the web page.
  • Average Sentence Length for a web page is calculated with the total number of words divided by the total number of sentences.
  • The search queries column displays the number of search terms through which the user has reached the web page.
  • Every click by the viewer on the website available in organic search results is counted as a click. The total number of clicks is displayed in the clicks column.
  • The total number of Impressions is displayed in the Impression column. An impression is counted each time your ad is shown on a search result page.
  • Sessions % is also displayed in the report. It is the number of individual sessions started by a user. One session lasts up to 30 seconds.
  • The bounce rate of the web page is also displayed in the report. The bounce rate is the number of visits in which a person leaves the web page from the landing page without browsing any further.
  • The average session time on page is displayed in this report. It is the average time a user spends on the webpage. It is calculated using the formula mentioned below
    • Avg. Time on Page = Total Time on Page/(Total Page Views — Total Exits)
  • The report and results can be downloaded as CSV and PDF data formats.

Settings Button:

Readability score - Settings button

  • Clicking on the Setting button allows users to check or uncheck the table header and its content for displaying in the tabular format.

Readability score - After clicking Settings button

 

What are all the unique or uncommon words used in the Readability Score section of the ESO Application?

Readability Score - Glossary

What is meant by Readability Score?

Readability refers to the efficiency with which a person can understand the phrase of text and it also depends on the complication of the content of the webpage. The readability score is calculated depending on the Flesch reading ease score and ESO's algorithm. The accuracy of the readability score and count statistics is based on the web page content & HTML structure score coefficient.

What is meant by Reading Easiness?

Reading Easiness is measured depending on how the content on the web page is easy for the visitors to read and understand.

What is meant by Grade Level?

Grade Level is calculated depending on the Reading Easiness of the web page.

What is meant by Total Sentences?

The total number of sentences present on the web page.

What is meant by Total Words?

The total number of words present on the web page.

What is meant by Avg Sentence Length?

The Average words present in a sentence of the web page.

What is meant by Search queries?

The total number of search terms or keywords through which the user has reached the web page.

What is meant by Avg session time?

The average time a user spends on the webpage.

What is meant by Bounce Rate?

The number of visits in which a person leaves your website from the landing page without browsing any further.

What is meant by Impressions?

It is counted each time your ad or webpage link is shown on a search result page.

What is meant by Clicks?

Every click by the viewer on the website available in organic search results is counted as a click.

What is meant by Session?

The number of individual sessions started by a user. One session lasts up to 30 seconds.

What is meant by Unique Page views?

The number of times the user has viewed during the same session.